The Setup

Goal: establish authority and break their current beliefs about how Google works.

Key talking points

• The pattern interrupt. Open by asking for a show of hands: who set up their Google Business Profile more than two years ago and hasn't touched the core settings since? Most hands go up.
• The shift. Emphasize that Google has changed from a directory into an investigator. It no longer trusts what the business owner says. It verifies everything against outside data.
• The fear. Use Slide 6 to show that old tactics like keyword stuffing aren't just useless now, they are active suspension triggers.

The Live Self-Audit

Goal: make the problem real and personal to every single person in the room.

How to run it

• Tell everyone to pull out their phones or open a laptop and search for their own business right now.
• Pace yourself. Read each audit question (Slides 10 to 14) slowly. Give them about 15 seconds to look and write down their score.
• The reveal (Slide 15). When they tally scores, ask for a show of hands: who scored under 10?

The Pivot and The Pitch

Goal: transition from educator to service provider, seamlessly.

Key talking points

• The timeline (Slide 18). Unlike SEO, which takes six months, a GBP reset shows movement in 15 to 45 days. Local owners love speed.
• DIY vs expert (Slide 19). Be honest. Tell them they can do the basic stuff themselves. Then position the heavy lifting (category optimization, suspension audits, Q&A seeding) as expert-level work. This builds real trust.
• The offer (Slide 20). Present your Reset Service as a done-for-you recalibration.
• The close (Slide 22). Present three options. Make Option 1 (do nothing) sound dangerous. Make Option 2 (DIY) sound exhausting. Make Option 3 (hire you) sound like relief.

The "Linger" Strategy

The real money is made after the presentation ends. Do not pack up and leave.

1. Leave the final slide up on the screen.
2. Do not close your laptop. Stay at the front of the room, or keep the Zoom room open.
3. Offer 5-minute mini-audits. Tell them if anyone wants you to look at their profile right now and point out the number one thing hurting their ranking, bring their phone up.
4. When they do, find one major flaw, explain it plainly, then ask if they want to get on the calendar this week.

Required Prep

• Customize the deck. Add your logo, brand colors, and contact info, especially on the title and closing slides.
• Define your pricing. Know exactly what you're charging for the Reset Service before you walk in. A typical range is $500 to $1,500 depending on the market.
• Have a booking link ready. Queue up a calendar link so people can book on the spot.

In-Person Workshop Mastery

Room setup and environment

• The U-shape (10 to 20 people). Tables in a U with the screen at the open end. You can walk into the audience and make eye contact with everyone. It breaks the speaker-and-student barrier.
• Cabaret style (20+ people). Round tables, but chairs only on the half facing the screen, so nobody has their back to you.
• Own the space. Arrive 45 minutes early. Test the projector, the clicker, the Wi-Fi. Set the room slightly cool, a warm room puts people to sleep.
• The no-hiding rule. Remove excess chairs at the back so people sit closer to the front.

Controlling the energy

• The pre-game. Don't hide behind your laptop while people arrive. Stand at the door, shake hands, ask about their business. It builds instant rapport.
• Movement is engagement. Get out from behind the podium. A podium is a shield. Walk the room. Step toward the audience when you ask a question, step back and gesture when you want them looking at the screen.
• The 10-minute rule. Attention drops after 10 minutes of passive listening. Break it up with a question, a show of hands, or an instruction. The live self-audit is perfectly timed for this.

Virtual Workshop Mastery

Virtual is harder because you're competing with email, Slack, and browser tabs. You have to over-compensate on engagement.

The setup

• Stand up. Don't sit for a virtual presentation. Raise your desk or put the laptop on a box. Standing opens your diaphragm and lifts your energy, and people can hear the difference.
• Eye contact is the camera. Look into the lens, not at the faces on screen. Put a sticky note with a smiley face next to the lens to remind you.
• Audio beats video. Invest in a decent USB mic. Put your light source in front of you, never behind.

Forcing engagement online

• The 60-second hook. You have one minute before people tab away. Open with a bold claim or a question they answer in the chat.
• Call on people by name. Use names from the participant list. It snaps everyone else back to attention because they realize you might call on them next.
• The screen-share toggle. Don't leave slides up the whole time. On a crucial point or a story, stop the share so your face fills the screen, then turn slides back on. The visual change re-engages the brain.

The Art of the Soft Close

The goal is to sell your Reset Service without sounding like a timeshare presentation.

• Don't rush the pain. When someone scores poorly on the self-audit, let them sit with it for a second. Validate the frustration before you jump to the solution.

• Frame the offer as relief. You're not selling a service, you're selling time and compliance.

• The stay-behind close. End exactly on time, then tell them you'll stick around.